Tap into the Masters Athlete Market as an Endurance Coach

Research shows athletes over age 35 are motivated by encouragement, goal setting, relationship building and self empowerment. Read Article

Reframing the Most Dreaded Workouts

Everyone has that one workout they hate. Help your athlete understand the value of each session and shift their appreciation ... Read Article

How Virtual Training Is Saving Our Sanity

At this point, few have been spared from pandemic-induced cabin fever. Read about how one coach is using group virtual ... Read Article

Win at All Costs: A Conversation with Author Matt Hart

Nike's dubious Oregon Project has come under heavy skepticism over the last few years. Author of anti-doping expose, Matt Hart ... Read Article

Everything Coaches Need to Consider When Testing Athletes

Whether you're coaching cyclists, runners or nordic skiers, testing is essential in gauging fitness and progress. Make sure you don't ... Read Article

Helping Athletes Harness Failure

"An athlete who is effective at contextually assessing their own performance will engage more flexibly with adjustments to training and ... Read Article

Building An Inspirational Triathlon Community with Joy Miles

Coach Joy Miles has a passion for helping athletes from all skill levels feel comfortable and confident in the world ... Read Article

No More Screaming on the Sidelines: How to Work with Controversial Parents of Junior Athletes

Enthusiasm & support are great, but too much can be a nightmare for coaches. Here are expert tips on how ... Read Article

Coach Collaboration: Becoming a Better Collaborator

In part three of the three-part series, coaches Jen & Philip discuss what to bring to the table in order ... Read Article

Coach Collaboration: Journeys and Learnings

For many coaches, collaboration doesn't feel intuitive. It's your business, you're in competition with others, so why share secrets? Read ... Read Article

Keep Calm and Coach On (Through the Pandemic)

If your athletes are feeling depressed or overwhelmed through the current pandemic, never fear. Test out these 3 simple steps ... Read Article

Dial Back the Intensity During COVID-19

Struggling with an athlete who is itching to train hard? Here's how to convince them to dial it back and ... Read Article