
Before you tackle that next big race or set a new PR, there's something crucial you need—a strong foundation. That's where my 12-Week Base Phase Training Plan comes in. It's not just a plan; it's a science-backed strategy to build your running from the ground up.
🔬 The Science: In endurance sports, your aerobic base is your bedrock. This plan is rooted in exercise physiology principles, focusing on developing your aerobic capacity, muscular endurance, and metabolic efficiency. We're talking about laying the groundwork that'll let you train harder and recover faster in the future.
🔄 Adaptability: Life happens. Missed a workout? No sweat. The plan is designed to be flexible, allowing you to move sessions around to fit your schedule without compromising the integrity of your training.
🤝 Expert Coach Support: You're not going this alone. As part of the plan, you get direct access to me and my team of certified coaches.
📈 The Long Game: This base phase isn't just a prelude; it's an investment in your running future. By building a strong aerobic foundation now, you're setting the stage for more advanced training and, ultimately, better race performances down the line.
So if you're serious about taking your running to the next level, the 12-Week Base Phase Training Plan is your starting line. Are you ready to build your base the smart way?
Testimonials
- Colin, Sub 4hr Marathon
- - Thanks so much Will. Your running Plan and general great advice was a major contributor. ⭐⭐⭐⭐⭐
- Rich, PB’d in literally everything
- - The joy and satisfaction from my running, and results have been unparalleled to anything I’ve known before and it’s right to honour Will. ⭐⭐⭐⭐⭐
- Morgan, Duathlete & Runner
- - Extremely professional coaching. Will helps you really understand the "why" of each training session. As a coach, he pays just as much attention to the mental wellbeing of an athlete as well as the physical side. ⭐⭐⭐⭐⭐
What do I get with my plan?
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About me
With a PhD in Sport and Exercise Science and a track record as a sub-elite runner, I bring a unique blend of scientific expertise and lived experience to the table. My mission? To help you unlock your running potential. Your goals are my goals, and together, we'll achieve them.

I have been racing, studying and coaching endurance sports for my entire adult life. For me, endurance training isn't an afterthought or a chore, it's a way of life.
Early mornings, blisters, afternoon naps, getting excited about the latest Garmin release, that's who I am.