We’ve all been there… feeling a bit more achy in the mornings, needing an extra day or two to recover from our long rides and the pedals not ticking over quite so easily.

What if you could change that in as little as 12 weeks for a total investment of £1 a day?

Valued at £239 RRP, but yours for £83.99!

Here’s how:

Strength training for cyclists at any age is invaluable. Period.

However for you reading this aged over 30, it’s even more important and here are 5 reasons why:

1. You’ve started to naturally lose muscle mass.
2. Most cycling overuse injuries occur over 30 - research shows that 45 is the typical age for cyclists.
3. Improve your body’s mechanics- better balance and control on the bike.
4. Improve your body’s composition- become lean and strong!
5. Your peak bone mass has been reached at 30 and it begins to decline at 35.

There’s no supplement, training tool or performance enhancer out there that you could buy that will give you this return on your investment, nor at this price! 

Our 12-Week Proven System is designed for busy cyclists like you. It's helping cyclists over 30 around the world:
🏅 Hit New PRs
⏳ Ride Longer
💪 Make Niggles a Thing of the Past
… in just 1 hour a week for 12 weeks (that’s just under 0.6% of your whole week!)

For less than £1.50 per day you can expect to be cycling your best. 

- Like Andy, who has increased his FTP by 20w in 4 weeks of strength training.

- And Mhairi, who has increased her FTP by a staggering 45% in just over 12 months of solid strength training and targeted cycling training.

- And Neill, who now can ride for hours with zero lower back pain.

- And Sarah who has smashed 5 PBs dating as far back as 2021 and for Falk who just Monday this week set an all time max power PB… in his base phase!

- And for Simon, who has dropped 3kg since starting strength training.

You may be thinking: “I don’t have time to strength train.” or “I’ve tried strength training before and it just left me sore.”

I hear you and literally have devoted my professional career to helping cyclists just like you with this. 

Here’s the thing - you’ve never followed a program MADE for cyclists. I’m talking the real nitty gritty: your exercise selection, the number of sets, the number of repetitions, the rest period between sets, the effort level you should be working at. All the fine details that really add up and are the difference between you enjoying your ride the next day or not.

Any old plan will not suffice because these plans simply don’t know what it’s like to strength train and then ride 100km the next day. I know, because I do it regularly and help many cyclists to do so too.

Where many cyclists go wrong is that they try to do too much in their strength sessions. You’re so used to pushing yourself- be it on Zwift or gliding across smooth tarmac - that it feels a little alien to take a step back and not have to leave a sweat puddle on the floor after each session. This can be anything from turning strength sessions into HIIT workouts, switching exercises week to week, feeling compelled to lift heavier week on week to thinking you need to spend hours in the gym.

Strength training doesn’t have to be complicated or time-consuming and with BUILT TO RIDE OVER 30: BELLS & BANDS this won’t be the case. We train smarter, not harder and your strength sessions will support your cycling training and performance.

The outcome: You are BUILT TO RIDE.

All you need?

Dumbbells or Kettlebells and a small resistance band.

This plan is housed in BUILT TO ENDURE's app complete with exercise videos, the ability to track you sessions and lifetime access to the programme.