Dirk Friel is the Co-Founder and Chief Evangelist of Peakware Holdings. Peaksware is a collection of technology businesses with a strategic vision to help motivated individuals learn new skills through deliberate practice. This process includes setting a specific goal, getting expert instruction, performing focused practice and receiving immediate feedback. These brands include TrainingPeaks, TrainHeroic, Make Music and Alfred Music.

In 2023, Escape Collective named Dirk one of the Top 50 Most Influential People in American Cycling. The Boulder, Colorado, Chamber of Commerce selected Dirk as the 2017 Business Person of the Year. He loves exploring the mountains through cycling and ski mountaineering adventures with his wife and daughter from his home in Boulder, Colo.

Dirk hosts the TrainingPeaks CoachCast, an endurance sports podcast highlighting the value of excellent coaching and effective training. He and the guests explore topics ranging from advancements in the science of endurance training to inspirational racing moments and successful coach-athlete relationships. Listen in and get inspired to take on your next big challenge!