Dirk Friel is the Co-Founder and Chief Evangelist of Peakware Holdings. Peaksware consists of a collection of technology businesses with a strategic vision to help motivated individuals learn new skills through deliberate practice. This process includes setting a specific goal, getting expert instruction, performing focused practice and receiving immediate feedback. These brands include TrainingPeaks, TrainHeroic, Best Bike Split, Make Music and Alfred Music. Dirk was selected as the 2017 Business Person of the Year by the Boulder, Colorado, Chamber of Commerce. Dirk loves to explore the mountains through cycling and ski mountaineering adventures along with his wife and daughter in Boulder, CO.

Dirk is the Host of the TrainingPeaks CoachCast, an endurance sports podcast that highlights the value of great coaching and effective training. Dirk and guests explore topics ranging from advancements in the science of endurance training, inspirational racing moments, and successful coach-athlete relationships. Listen in and get inspired to take on your next big challenge!

Dirk has been featured on a number of other podcasts including but not limited to the Zwift PowerUp Tri Podcast, The Train Right Podcast and The Fitter Radio Triathlon Podcast. He has also been a guest speaker at the Digital World Bike Conference and has been interviewed on Endurance Zone TV. Learn more about the Peaksware story with this video from Boulder Chambers.
Interviews with Dirk:
Endurance training for backpackers
Joe and Dirk Friel: TrainingPeaks, Family, Aging, and Living Fully