While studying a BSc in Human Physiology, Alex began coaching some of his friends when they asked him for guidance on how to improve their cycling level. He quickly discovered that helping other athletes reach their goals was as rewarding as winning a race and decided to pursue coaching clients.

With over a decade of racing, including elite and professional level races, and coaching experience across Africa, Europe and North America, Alex has a good understanding of what is needed in order to improve and perform in diverse terrain and racing environments.

Alex takes a softer line when it comes to working with athletes; A coach is not there to demand that the athlete completes prescribed workouts but is there to motivate and encourage the athlete in a way that makes the athlete want to better follow the training plan.