Dr Will O'Connor   Performance Advantage

I have been racing, studying and coaching endurance sports for my entire adult life. For me, endurance training isn't an afterthought or a chore, it's a way of life.

Early mornings, blisters, afternoon naps, getting excited about the latest Garmin release, that's who I am.


My start in Coaching

During my PhD, I began to get approached for my advice on endurance training principles and practices. My experience as an elite athlete and sports scientist allowed me to present information in a way that was new and eye-opening for a lot of athletes. In 2016, I formalised my coaching business with my PhD supervisor, Professor Steve Stannard, and Performance Advantage was born.

After completing my PhD in 2018, I committed to helping endurance athletes from all walks of life train smarter and become better.

Based on my core values I have developed the following goals;

  • Encourage athletes to challenge their current way of training.

  • Fill the knowledge void between athletes and sports professionals.

  • Teach athletes to train more efficiently without the risk of injury and overtraining

  • Create a new generation of educated athletes.

I'm based in Rotorua, New Zealand.


New Zealand

Preferred Athlete Levels

Beginner, Intermediate, Advanced, Professional


1-on-1 Coaching, Consultations, Group Coaching, Local Coaching, Remote Coaching, Nutrition, Mental Skills, Training Camps, Run Analysis, Swim Analysis, Biochemical Analysis

Sport Types

Triathlon, Road Cycling, Running, Mountain Biking, Cyclocross, Duathlon, IRONMAN, XTERRA, Adventure Racing, Corporate Wellness




NZO Ride Central
New Zealand