William Ritter   Fly Tri Racing


Tyler, TX
United States



Sport Types

Triathlon, Road Cycling, Running, Duathlon, IRONMAN, Swimming, High School Cross Country, Collegiate Cross Country

Preferred Athlete Levels

Beginner, Intermediate, Advanced, Professional


“We build athletes up through trust and consistent communication to generate performance gains through structure, knowledge, and education, so that these athletes, our valued clients, can best realize their human potential through endurance sports.

24+ Years endurance sports experience
10+ years coaching
Health & Kinesiology Degree
Ironman U
USATF Level 2 Enduance
USA Cycling Level 3
TrainingPeaks Level 2.

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Coach William Ritter has over 2 decades competing in endurance sports. 10 years competing in triathlon at the "amateur elite" level, he has gone back to his roots and competes as a competitive runner. William began running in 1996 after his endurance was exposed in PE class he was the one and only runner to compete for his Junior High Cross Country team. He continued to run all the way through college. He has competed in more triathlons and running races than he can count and has even made the podium in a couple of cycling events. William has coached and work with all levels of runners and triathletes, based out of East Texas he has coached athletes for Ironman Texas, Ironman Texas 70.3 and Ironman Waco 70.3 and much more. All of his coaching is detailed and based on the individual, which includes an extensive athlete assessment. William has coached many athletes through to countless PR's, Ironman, 70.3, and Marathon finish, Cross Country and Track & Field State Championships, and even coached Garrett Mayeaux to his USAT Pro-Triathlon license. William continues to improve his own coaching in a constant pursuit of knowledge and is one of the running and triathlon coaches on the rise in the US. William is committed not only to providing the best training for you, but also educating his athletes on everything pertaining to endurance sports.

Learn more about me and my team at www.flytriracing.com


1-on-1 Coaching, Consultations, Group Coaching, Local Coaching, Remote Coaching, Strength Training, Mental Skills, Training Camps, Run Analysis, Swim Analysis

Athlete Requirements

Passionate athletes with a desire to get the most out of themselves.


To hire William Ritter as your coach, select the coaching service that is right for you.

The coach consultation includes a one hour discussion with a TrainingPeaks Level 2 coach on the phone or video call. This also includes one month of TrainingPeaks Premium Athlete Edition and a completed coaching consultation summary after your call.

One Hour Consultation

Each monthly coaching service comes with a 30-day, no questions asked, money-back guarantee, a TrainingPeaks Premium Athlete Edition account, a start-up consultation, goal planning and an individualized plan.

  • Bronze
  • $119/month
  • plus $99 start-up*
  • Buy Now
  • 2 e-mails per month
  • Training Plans posted monthly
  • 1 training plan update per month
  • No device file reviews
  • Silver
  • $189/month
  • plus $99 start-up*
  • Buy Now
  • 1 call and 4 e-mails per month
  • Training Plans posted monthly
  • 2 training plan update per month
  • Weekly device file reviews
  • Gold
  • $299/month
  • plus $99 start-up*
  • Buy Now
  • Unlimited communication
  • Training Plans posted weekly
  • 4 training plan updates per month
  • Unlimited device file reviews

* Note: You will only be charged the $99 startup fee today. Monthly billing will begin after TrainingPeaks connects you with your coach.



11993 Calcasieu Dr.
Tyler, TX
United States