With 20 years of cycling knowledge and 5 years cycling coach James now personally competes in ultra distance events and help others reach their goals by teaching them how to get the best out of their bodies, bike and kit.
James have coached everyone from beginner to advanced and have always seen significant improvements within the first few weeks.
He is a family man with 3 young kids so he know what it's like to try to fit in training around a busy lifestyle.