The Ultra Running Company is Charlotte, North Carolina's premier resource for runners and walkers of all levels. We make running more accessible whether you're taking your first step or are a seasoned veteran, and serve as an alternative vision for the next generation of specialty running store. We use a honest, science-based approach to nurture a community based on education, training and achievement. We supply the equipment necessary to support this lifestyle and put the needs of our customers first to create customer loyalty and reward repeat business. When aspiring athletes think of running, we hope they think URC first!