I'm a professional endurance coach with more than a decade of experience coaching triathletes, runners, cyclists and swimmers of all levels - from everyday athletes balancing work and family to age-group competitors qualifying for Ironman and 70.3 World Championships.

My coaching philosophy is simple: athletes perform best when training fits their life and their physiology. Some of my athletes train 6-8 hours a week, others 15-20. My job is to help each one get the maximum return from whatever time, energy and motivation they bring. That means fully personalised planning, constant adaptation and a strong focus on long-term consistency, health and enjoyment.

I build training around physiology, advanced testing, data and real-world constraints, but always with a human-first approach: smart structure, clarity and accountability. Week by week, plans evolve based on performance, recovery, stress, work, family and life.

Alongside coaching, I have a background in content strategy, technology and communications, which shapes how I educate, motivate and support athletes. I hold multiple coaching and fitness certifications, including British Triathlon, ESCI, IronmanU, INSCYD and UESCA Strength & Conditioning.

As an athlete, I progressed from the back of the pack to qualifying for age-group World Championships while working full-time and raising a family. That journey shapes how I coach: ambitious but realistic, driven but sustainable.