Tom Bell

Individualised, data-driven performance coaching and training programs for MTB XCO, MTB Marathon and Cyclocross athletes. We combine our real-world, elite-level experience at national team, UCI MTB World Cup and World Championship-level with leading science and expert data analysis skills to provide effective and actionable programs for our athletes, all whilst offering the educational and motivational support needed for true potential to be reached.


Myself and Dr Emma Wilkins PhD form a lean and personalised coaching team that brings real-world experience of World Cup and World Championship-level competition, as well as expert data analysis and scientific understanding, translating both into practical, effective training strategies for our athletes.

As an athlete: 2017 British MTB XCM National Champion, 2018 MTB XC National Championships silver medallist, Great Britain representation at the MTB World Championships, British Universities Champion in both Road and MTB events, as well as numerous international UCI podiums and UCI MTB World Cup appearances.

From a coaching perspective, we've guided and consulted with 100s of cyclists from over 15 different countries over the past ~7 years, working with many national team members and producing national championship victories each year.

We also share actionable, no-nonsense training advice here:
YouTube (search "Tom Bell")


United Kingdom

Preferred Athlete Levels

Intermediate, Advanced, Professional


1-on-1 Coaching, Consultations, Remote Coaching, Strength Training, Nutrition, Mental Skills

Sport Types

Mountain Biking, Cyclocross



Athlete Requirements

Trains using a power meter.


High North Farm
United Kingdom