I’m Simon Shi, a professional triathlete, former NCAA Division I swimmer at Virginia Tech, endurance coach, and content creator.

My coaching approach combines real-world racing experience with data-driven training. I work with swimmers, cyclists, runners, and triathletes ranging from first-time endurance athletes to experienced competitors chasing faster race performances and championship qualifications.

Every athlete receives a personalized plan built around their current fitness, training history, schedule, strengths, weaknesses, and goals. I use TrainingPeaks to analyze pace, power, heart rate, training load, consistency, recovery, and workout execution so training can evolve based on how you are actually responding.

My goal is not to give you a generic plan. It is to help you understand your training, stay consistent, and make smart adjustments throughout the process.
Coaching can include personalized swim, bike, and run programming, race pacing and strategy, fueling and hydration guidance, technique feedback, workout analysis, and ongoing plan adjustments.