Stoller, born out of passion, became a company in the fall of 2004. It started with a simple ride among good friends and eventually turned into what it is today. Stoller is passion; we all love the bike, love the culture and love what the sport adds to our lives. Simply put, we, as much as you, love the two wheeled machine and now we just want to ride.

Roger Rilling is the founder of Stoller. Roger raced with the best road cyclists in the world and in some of the largest races in the world. Now, his 20 plus years of experience in road and track riding is helping others explore, embrace and improve their cycling. At Stoller, we want to make you faster, stronger and more technically adept to deal with whatever comes your way, but we also want you to enjoy yourself more than you ever have before. By customizing your training to your experience, goals and schedule, we help you balance your professional life without compromising your riding life. This way, you can achieve your the goals you have set for yourself and become the rider you have always wanted to be, while having fun in the process.

The coaching at Stoller ranges from casual to serious, but always remains customized to you, with an emphasis on enjoying your riding experience.