As an athlete, Rob was known as an ultra-endurance mountain biker and was a benchmark ultra athlete in the UK during the mid-2000s. His impressive results include 144 victories, a masters World title, a National title, and several ultra-cycling records. He has been featured in major magazines, authored two books, and appeared in a film. In 2013, he was inducted into the UK MTB Hall of Fame.

Rob's coaching journey began in 1995, and his extensive knowledge and experience have helped many athletes achieve their personal dreams and ambitions. His coaching is not limited to athletes; he has also coached nine other coaches and mentored seven of them to build successful full-time coaching businesses.

The athletes he has coached have won World Championships, European Championships, National Championships, UCI Stage Races, UCI Gran Fondos, and excelled in bike packing, ultra races, mountain biking, road cycling, time trials, cyclocross, and duathlons. He has also guided many age-groupers to personal bests in all major disciplines and helped them to excel in prominent sportives such as the Étape du Tour, Ride London, La Marmotte, Mallorca 312, and major gravel races like Dirty Kanza.