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Raymond Sells


Melton Mowbray
United Kingdom



Sport Types

Road Cycling

Preferred Athlete Levels

Beginner, Intermediate, Advanced


As a British Cycling Level 3 Coach I like to focus on quality, understanding riders needs and aspirations and delivering performance programmes to meet individuals requirements; as such I only work with a small number of clients.
All of my Personal Coaching Plans are designed, written and conducted by myself, and are written specifically for the individual.
I have extensive knowledge of training with both HR and Power.

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British Cycling Level 3 Road & Time Trial Coach.
On a personal level I have cycled for most of my life, in addition to Road Racing, TT and sportives in the UK, I continue to ride in the Alps and Pyrenees 3-4 times a year and have completed most of the major climbs, some during Geneva – Nice and the Pyrenean Raid.
It’s important to recognise that Coaching is a big commitment from both rider and coach and you’ll need to be prepared to embrace change, dedicate time, have patience and be disciplined in how you balance riding with other life commitments. However, if you are serious about improving your cycling performance having a coach can be a transformational experience.
For the past 6 years I have successfully coached/trained both Junior and Senior riders to achieve their goals and develop their cycling performance to the next level.

Personal Coaching Philosophy:-

  • Be open, honest and accountable.
  • Always hold the best interests of the rider first.
  • Invest the necessary time to evaluating client’s data to ensure training is focused.
  • Be available as and when agreed.
  • Be able to adapt my personal and coaching style to meet the needs of riders.
  • Provide factual and objective feedback.
  • Explain clearly the training methods and plans being prescribed to ensure riders understand the benefits.
  • Maintain a professional and polite approach at all times.
  • Operate within the remit of my qualifications and boundaries of my coaching insurance and within the rules of cycling.


1-on-1 Coaching, Local Coaching, Remote Coaching, Mental Skills

Athlete Requirements

I only accept riders with access to a power meter or ones who are seriously thinking about acquiring one.


To hire Raymond Sells as your coach, select the coaching service that is right for you.

The coach consultation includes a one hour discussion with a TrainingPeaks Level 2 coach on the phone or video call. This also includes one month of TrainingPeaks Premium Athlete Edition and a completed coaching consultation summary after your call.

One Hour Consultation

Each monthly coaching service comes with a 30-day, no questions asked, money-back guarantee, a TrainingPeaks Premium Athlete Edition account, a start-up consultation, goal planning and an individualized plan.

  • Silver
  • $189/month
  • plus $99 start-up*
  • Buy Now
  • 1 call and 4 e-mails per month
  • Training Plans posted monthly
  • 2 training plan update per month
  • Weekly device file reviews
  • Gold
  • $299/month
  • plus $99 start-up*
  • Buy Now
  • Unlimited communication
  • Training Plans posted weekly
  • 4 training plan updates per month
  • Unlimited device file reviews

* Note: You will only be charged the $99 startup fee today. Monthly billing will begin after TrainingPeaks connects you with your coach.

Have a question? Contact me.

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Melton Mowbray
United Kingdom
LE13 1PB