Joshua Francis is a highly skilled and certified bike fitter with the International Bike Fitting Association. Originally hailing from South Africa, Joshua has an extensive background in road racing and a comprehensive understanding of cycling mechanics. His passion for cycling is complemented by his strength and conditioning expertise, enabling himto bring a very vast amount of experience to his coaching.

With many years of dedicated experience, Joshua has worked with a diverse range of cyclists, from beginners to racing at the highest level. His clientele includes road cyclists, gravel cyclists, and mountain bikers of all abilities and skill levels. Joshua's international experience spans across South Africa, Sweden, and currently, Switzerland, where he continues to refine his coaching techniques.

Joshua excels at identifying areas for improvement, not only on the bike setup but also by recommending targeted exercises to enhance off-bike performance. His approach is centered around optimizing performance while reducing the risk of injury, ensuring each cyclist achieves their maximum potential.

Joshua’s commitment to excellence and his personalised approach make him an invaluable asset to anyone looking to enhance their cycling experience.