My name is Pete Wilby, and I am an endurance sports coach. I work alongside my wife, Laura, and a dedicated team including water-safety professionals, rehabilitation specialists, strength and conditioning coaches, and British Triathlon Federation (BTF) activators and coaches.

I founded PeteWilbyTriathlon in 2014 after coaching in local triathlon clubs for several years. The business grew from a passion for triathlon and the challenge of endurance. I grew up as a club swimmer, cross-country runner and mountain biker and have always believed in the life-changing power of sport. Great coaches, mentors and people shaped my own journey, and that sense of support and connection sits at the core of how I coach today.

I have learned that coaching the person comes first — understanding emotions and motivations before numbers and data. At the same time, progress comes through structured, evidence-based training. My approach blends empathy with sport science, supported by a Sports and Exercise Science degree (BSc, University of Exeter), BTF coaching Levels 1–3, TrainingPeaks Level 2 Certification and IRONMAN U coach accreditation.

At PeteWilbyTriathlon we support athletes of all levels — from first-timers to World Championship competitors. We believe triathlon and open-water swimming should be welcoming and accessible. Using personalised coaching and TrainingPeaks programming, we have helped hundreds of athletes locally and internationally progress, grow and achieve their goals.