I'm a Swedish-speaking Finn living in Lisbon, Portugal. I'm a full-time triathlon coach. In addition to my coaching, I train at a high level myself and host the podcast That Triathlon Show.

My background is in engineering, so my approach is based on science and data-driven decisions, although this by no means is at the exclusion of using experience and intuition in coaching. Above all, I emphasise a strong coach-athlete communication. No data can replace that.

My philosophy is that every athlete has very individual needs, so I adapt my coaching ​to fit you as an individual. If I would describe my three most important traits as a coach it's dedicated, practical, and data-driven.

I'm dedicated to your success and spend a huge amount of time on every athlete I coach.

I'm very practical in that I realize that you need to fit your training in around plenty of other obligations, and in that I think most training gains can be made with a rather simplistic approach to training.

Many fancy-looking tactics and methods will only bring you marginal gains, but down-to-earth, practical training will give you all of your big wins.

I'm data-driven in the way that I plan and analyze your training. That's why we're using Training Peaks. A data-driven approach is a massive advantage for both beginners and advanced triathletes. With all the advances in science and technology, I believe triathletes and coaches not adopting a data-driven approach will soon be left behind.