Louis Richards
Louis Richards LRmultisport
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Louis Richards
Louis Richards LRmultisport
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Loughborough , United Kingdom



Sport Types
  • Triathlon
  • Road Cycling
  • Swimming
  • 1-on-1 Coaching
  • Group Coaching
  • Local Coaching
  • Remote Coaching
  • Training Camps
  • Swim Analysis
Meet Your Coach
Louis Richards
Louis Richards LRmultisport
Loughborough United Kingdom
Coach Bio

Experienced Triathlon Coach working in the East Midlands and internationally.

I work with athletes on a 1-2-1 basis as well as running a number of squad based sessions.

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Involvement in the Sport
After getting sucked into the triathlon world in 2005 I moved into coaching in 2009 and have been loving every minute of it. I have raced all over the world from sprint up to 70.3 but if you are looking for a list of race results then you are in the wrong place. I am a coach not an athlete and my experience as a coach is what matters, not how many times I have been to kona! (spoiler it's none)

I have been fortunate to work alongside some world class coaches and learn from the very best. Being based in Loughborough and cutting my teeth alongside some of the worlds best coaches at the BTF I have learnt a huge amount over the last 8 years, mostly that you can never stop learning!

I have worked with athletes from all abilities and backgrounds. From those just getting to the sport to age group qualifiers, regional elite athletes and world class para athletes.

I graduated from Loughborough University twice! with Bsc in Sports Science and an Msc in Sports Coaching. In addition to this I am a level 3 BTF Triathlon Coach and performance sport mentor.

Athlete centred coaching based upon a relationship of honesty, challenge and passion. I don't offer "levels" of coaching as this contradicts the goal of working with the individual developing them in their environment towards their goals. If you want bullshit free coaching, lets talk!

Preferred Athlete Levels
Intermediate, Advanced, Professional
Training Plans
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United Kingdom

Training Plans Showing 3 plans