Middleton, WI , United States



Sport Types
  • Road Cycling
  • Personal Training
  • 1-on-1 Coaching
  • Consultations
  • Group Coaching
  • Local Coaching
  • Remote Coaching
  • Mental Skills
Athlete Requirements
Open minded w/ Minimum Heart Rate Monitor. Ability for indoor training and power meter preferred
Meet Your Coach
Brian Keen
Brian Keen
Middleton, WI United States 53562
Coach Bio

I look to work with athletes with busy lives to maximize their training and recovery to meet their goals with maintaining family, work, and training balance.

Beginner or experienced athletes with event, training, or performance goals to balance with a busy personal life or recovering from injuries. I look forward to partner with you to assist in defining, building, supporting, and providing feedback/coaching to achieve your long-term and short-term goals on the bike and off.

Read More

I love the process of learning, planning, and evaluating my endurance activities and goals and then creating a training framework that is provides the guidelines to keep on track as training progresses. I have had many set backs, injuries, and mentally getting over the unplanned obstacles, during both in an event and a training plan, and still achieving success. This experience leads to insights I can pass along while I work with athletes through their training.

Over the last decade I have really embraced the aspects of taking a big-picture look at my goals and use my geeky love of the amazing amount of data available to engineer training and recovery plans.

My methodology uses a combination of metrics-driven and athlete-feel information to plan, measure, and adjust programs to be able to meet my athletes' goals. I look at the plan as a guide to keep on track. But more attention is given work block to block and week week to stay on track to set proper workouts and recovery for the week given the athlete's schedule, feel, and availability.

Endurance Event Cred

  • Ride Across Wisconsin (RAW) 2016
  • 2017,2019 El Tour de Tucson, Platinum finisher
  • 20 Mile self-support point to point, one day, Madison -> Milwaukee ->Chicago
  • Many other 100+ mile events on non- event road and gravel rides.
Preferred Athlete Levels
Beginner, Intermediate
Have a question? Contact me.

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Middleton, WI
United States