Joao Marcelo Xavier Arteche
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Joao Marcelo Xavier Arteche   Joao Arteche


United Arab Emirates


English, Spanish, Portuguese

Sport Types

Triathlon, Road Cycling, Running, Mountain Biking, Duathlon, IRONMAN, XTERRA, Swimming, Personal Training, Adventure Racing, Corporate Wellness

Preferred Athlete Levels

Intermediate, Advanced, Professional


I am a endurance sports coach, always happy to build a strong athlete and to work with dedicated people. I believe that to achieve any goal we have to follow a plan, and respect the time frame of the process. My background is swimming but I've doing triathlon and Ironman from the past 10 years. With sports science degree i always search to close the gaps between theory and practice.

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Joao Arteche is an Ironman winning athlete, and current preparing getting ready for Kona 2018. Having been working on the sports field for the past 20 years, i understand what takes to achieve higher levels of performance. I will will be running the coaching program from Dubai/UAE where i current live with my wife.
At a school level I competed as swimmer for long distance events for a local swim Academy, after few years my coach saw a good will for endurance sports and introduce me to Triathlon.
Many years later, i complete my first Full IM in 2009 was more a personal challenge than searching for performance or numbers. As i really believe on the training as a path for improvement, I've being focusing on the best training plan to allow my clients to achieve their highest level possible according to their daily
After finish my University course on Sports Science, i also finish my Master on Physiology of exercise, which gives me a strong base to build a correct training plan respecting the prioritization and sequence of workouts. On a search to build the bridge between the theory and practices i continue my own training process and in 2017 i qualified to Kona 2018 finishing the Malaysia IM in 3rd.
Current i work with many age groupers based in Dubai, Kuwait, Saudi Arabia, Abu Dhabi and Bahrain, also i am the coach of UAE Triathlon National Team.
I am always happy to work with dedicated athletes that are willing to follow a training plan to achieve their dreams.


1-on-1 Coaching, Consultations, Group Coaching, Local Coaching, Remote Coaching, Strength Training, Nutrition, Mental Skills, Training Camps, Run Analysis, Swim Analysis, Biochemical Analysis

Athlete Requirements

GPS watch

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United Arab Emirates