James Huxford   Bad Apple Coaching


United Kingdom



Sport Types

Triathlon, Running, IRONMAN

Preferred Athlete Levels

Beginner, Intermediate, Advanced


The goal at Bad Apple is to support all our athletes achieve their goals.

If you want to achieve couch to 5k or qualify for the worlds in Kona we aim to get you their in a way which helps you prioritise your goals and not loose sight of why those goals are important to you.

I aim to take a pragmatic not dogmatic approach to my coaching, so as to get the best out of you, not make you fit my personal beliefs or preferences.

The motto of the company is:
Our goal is to get you to yours.

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I have been racing and supporting my local triathlon team for the last 5 years, recently i have completed the Level 1&2 Triathlon BTF coaching course and plan to build on this. Currently only supporting family & friends.
I have worked in mental health for 12 years and as a qualified nurse for 8 of those. I have supported people to change their lives and set their goals in a range of areas of their lives and used sport to do this on numerous occasions.
I am a big believer that change is not only important but also empowering if done through a person lead and focused approach.


1-on-1 Coaching, Consultations, Remote Coaching, Mental Skills

Athlete Requirements

Just setting out, don't choose me yet.



United Kingdom