James Martin   V3 Management LLC

Dr. Jim Martin is a father, husband, engineer, professor, and coach. By 2008, his weight reached an all time high and his health an all time low. He hadn't owned a bike since he was a teenager and had never run longer than 100 yards. Being an obsessive compulsive ultra analytical researcher and engineer, naturally he went off the deep end and by 2016 had self coached to 6 Ironman Finishes including Kona.

Jim is a certified Ironman Coach and limits his group of athletes to 10 at a given time.


V3 Racing was founded to help athletes of all levels enjoy sport through improved fitness and performance. We keep our total number of athletes low so that each athlete is treated individually. We do not generate cookie cutter plans, we do not cut and paste from one athlete to another. We consult with each athlete individually to craft reasonable goals around the demands of every day living and personal health challenges.

Our athletes have jobs, families, and other important commitments; we enjoy helping to balance the priorities that compete for the time of our athletes each day.


Metairie, LA
United States

Preferred Athlete Levels

Beginner, Intermediate, Advanced


1-on-1 Coaching, Consultations, Local Coaching, Remote Coaching

Sport Types

Triathlon, Road Cycling, Running, IRONMAN, Swimming



Athlete Requirements

I accept athletes of all levels and prefer those that commit to my training and training philosophy for at least 6 months prior to changing course. Power meter and GPS watch are a plus (not required)


5000 West Esplanade #210
Metairie, LA
United States