Our mission is to serve and empower the endurance community through continued education, life-long partnerships, and accessible coaching. The Athlete Guild (TAG) is the training ground for athletes and coaches. Together, we optimize performance and relentlessly pursue greatness. The path to mastery begins here.
Jess created TAG Performance LLC in 2018 to deliver the latest sports performance coaching and education to the endurance community. Inspired by the power of community and the magnitude of what can be accomplished by uniting a group of dynamic, passionate, and hungry individuals, she envisioned the creation of a community where athletes of all sports, shapes, and sizes could come together to develop their craft- their performance.
In addition to coaching, Jess serves as an Affiliate Faculty member at the Metropolitan State University of Denver in the Human Performance and Sports Department. She has an extensive coaching history in strength and conditioning, working with athletes of all ages and levels including youth, high school, NCAA Division I, tactical athletes from the fire service, and professional athletes.
She is passionate about movement and long-term athletic development. Her passions include the development of sport-specific movement assessments, bridging the gap between strength and conditioning and the endurance community, and transforming corporate wellness in America.
She has a Master’s Degree in Sports Coaching from the University of Northern Colorado and a Bachelor’s Degree in Human Performance and Sport from the Metropolitan State University of Denver. She is a Certified Strength and Conditioning Specialist (CSCS) and Tactical Strength and Conditioning Facilitator (TSAC-F) through the National Strength and Conditioning Association (NSCA).
Beginner, Intermediate, Advanced, Professional
1-on-1 Coaching, Consultations, Group Coaching, Local Coaching, Remote Coaching, Strength Training
Triathlon, Road Cycling, Running, Mountain Biking, Cyclocross, IRONMAN, XTERRA, Swimming, Personal Training, Skiing, High School Cross Country, Collegiate Cross Country, Corporate Wellness
I can only provide individualized coaching to athletes in the United States. General programming is available to international athletes.