Longford , Ireland
English
- Triathlon
- Running
- Duathlon
- IRONMAN
- Corporate Wellness
- 1-on-1 Coaching
- Consultations
- Group Coaching
- Local Coaching
- Remote Coaching
- Strength Training
- Nutrition
- Mental Skills
- Training Camps
- Run Analysis
- Swim Analysis
Based in UK/Ireland, ITR Coaching helps athletes across the globe achieve their race goals whilst maintaining their grip on work and family responsibilities AND their enjoyment of the sport!
Team ITR is an online team affiliated with both British Triathlon since 2021, and is part of the the IRONMAN TriClub Programme. A small but mighty community of like-minded athletes who support and hold each other accountable.
IG: @intherunningcoaching
"In the Running" is a triathlon and running coaching business passionate about helping athletes with busy work/family lives to unlock their potential through training structure, purpose and accountability.
Coach George Lavalette:
"I started ITR in 2021 at the time my passion for my 17yr career in Pharmaceuticals was running thin as we re-surfaced from the COVID lockdown. The original plan was to setup a sales and leadership coaching business, but instead decided to combine with my love for coaching & mentoring with my passion for endurance sports.
As an "athlete" I've always balanced my training with a busy job, a wife with an epically busy career and young family. Understanding quality and purpose trumps quantity has meant I've been able to enjoy steady progress as an athlete
Triathlon-Specific Certifications:
BTF Level 2 Triathlon Coach
Ironman U Certified Coach
8020Endurance Certified Coach
Trisutto Certified Triathlon Coach
E.S.C.I. Certified Coach
TrainingPeaks Level 2 Certified
Running Specific Certifications:
UKA - Coach in Running Fitness [CiRF]
Lydiard Level III Master Coach
Stryd Certified Coach
Running Technique Coach - The Running School
Professional Coaching Qualifications:
ILM Level 5 Certificate in Effective Coaching and Mentoring
PN1 - Nutrition Coach
Mental Health first-aider
Longford
Ireland