I'm Josh Lane, founder of IronLane Coaching—a performance-focused, holistic coaching practice rooted in the belief that your training should work with your life, not against it. With a background in engineering, data, analytics, and years of experience as an elite runner and Ironman triathlete, I bring a unique blend of structured thinking, practical insight, and endurance mindset to every coaching relationship.

I specialize in working with time-constrained, high-performing individuals—executives, entrepreneurs, and endurance athletes—who want to improve performance without burning out. My coaching style is both data-aware and real-life-driven: we track what matters, but we prioritize what works. Strength, nutrition, sleep, stress management, recovery—it’s all connected, and I help clients align those pieces into a sustainable system for long-term success.

I’m certified in strength training, running, triathlon and nutrition coaching, and I’ve coached a wide range of athletes—from first-time 5K finishers to Ironman World Championship finishers —delivering tailored plans that evolve with each athlete’s goals, life demands, and performance.

Whether you're aiming for a PR, training smarter around a busy career, or looking to rebuild consistency after time off, I’m here to guide you—intelligently, efficiently, and holistically.

Fueled by never.second