Ironborn Endurance is built on one belief: athletes deserve more than cookie-cutter coaching. Every programme is tailored to real lives—balancing training science with mindset, resilience, and the pursuit of big goals. From first-time 5k runners to ultra finishers and Hyrox competitors, we coach individuals who want to achieve more than the norm.
Our team brings authenticity: Co-founder Rob Graham is an ultra-runner who created Ironborn to deliver athlete-first programming; Co-founder Matt Dove, mountain endurance athlete, thrives on epic challenges like double-Everesting; and Travis Warwick-Oliver, para-trail runner, embodies resilience and perspective. We don’t just talk endurance—we live it.
What we offer: 1-to-1 coaching on TrainingPeaks, integrated strength and mobility, race-specific build-ups for road, trail, triathlon and hybrid events, and limited athlete slots to ensure high-touch support. Every plan is adaptive, every conversation grounded in honesty.
On social, Ironborn blends real-talk insights, athlete spotlights, practical workout demos, and community vibes. The result is a micro-hub where motivation meets actionable coaching. With boutique scale (~680 engaged followers), we prioritise quality, accountability, and connection.
Ironborn Endurance is built by runners, for runners. We’ll meet you where you are, adapt to your life, and guide you toward goals you once thought impossible.