Dave George
Dave George FXA Limited Have a Question? - Contact Me Contact Me

Dave George   FXA Limited


Ashford, Middlesex
United Kingdom



Sport Types

Road Cycling

Preferred Athlete Levels

Beginner, Intermediate


Dave is currently head coach at Hillingdon Slipstreamers, and a member of the coaching team at Prime Coaching. Dave is a Level 3 Road and Time Trial Coach, and a Level 2 track coach. Dave is a National Standard Instructor, first aid qualified including first aid in remote areas. He also attends workshops covering sports psychology, engaging women in sport and child protection.

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My involvement with cycle coaching is to ensure that all who work with me have the opportunity to take part, enjoy and develop to the best of their ability.

Where a rider gains enjoyment from winning in sport, I shall assist them in any way that I am empowered to do so. Where a rider’s goals are to improve to a certain level, my level of commitment to the rider shall be of the same standard as those looking to win.

I aim to progress my coaching skills in the same way that I expect riders to progress.

I encourage, support and develop all that I work with, without prejudice, as long as the coach/rider relationship is maintained within acceptable and pre-agreed parameters.
The honest and open commitment that I offer to riders requires a honest and open level of feedback in return.

My coaching is structured and progressive to meet realistic time phased goals. I require a honest and open approach to the execution, recording and participation from the rider.

I ensure that I am never too busy to be unapproachable. Immediate responses sometimes may be impossible but I shall always be mindful of good communications, keeping appointments and providing updates within acceptable boundaries.

I encourage independence and confidence. I encourage riders to become enthusiastic about opportunities to progress. I encourage riders to challenge decisions to help eradicate doubt where possible.

I aim to promote sport. I continue to improve my own coaching skills.


1-on-1 Coaching, Group Coaching, Local Coaching, Remote Coaching

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Ashford, Middlesex
United Kingdom
TW15 2LL