Dan Bullock   SWIM FOR TRI

Swim for Tri, based in London but now coaching across the UK, is a swim tech & coaching concept brought to you by the brother & sister team of Dan&Keeley Bullock. The team share over 30 years experience of competitive swimming, coaching, teaching swim lessons & a direct involvement with Triathlon & Openwater racing as competitors & Coaches.
In the last 14 plus years, the dedicated team at Swim For Tri & their teaching methods have helped thousands to faster & easier swim sections of their races


Dan has been coaching since 1990, holding qualifications with the ASA, BTF & ASCA. He has helped thousands get fit & faster, from first novice triathlon to swimming The Channel. His sessions are engaging & a perfect mixture of flawless skill, infectious motivation & tailored to Openwater racing whether it is your first time in OW, a Channel Crossing or Ironman.

A respected figure in the swimming community, Dan is a Speedo Coaching Advisor, Vasa Coaching Advisor & Coach with the London Disability Swimming Club. He regularly contributes to Tri247.com, H2Open magazine, formerly 220 magazine < being awarded coach of the year 2004 & runner up 2016> & Triathlon Europe magazine.

Dan’s accolades include being National Masters Openwater Champion since 2008, British Age Group Record Holder for 800m Frontcrawl & European Masters medalist. He has also completed several Ironman triathlons & has swum 3.8km in under 45 minutes but still hopes to break 60mins for 5km.
He wrote the first Openwater CPD for British Swimming & created the Virgin Active Swim Club concept. Numerous swimmers are now swimming more confidently in OW, faster in Triathlons & with more success. Duathlon World Champ converted to Pro Triathlete & a Commonwealth Games Breaststroke swimmer taken to the Olympic Trials <2012> in the FC disciplines such is his in-depth knowledge of the FC stroke.
Selected swim training partner to CLUB LA SANTA
Featured Swim Coach on the Joe Beer & Steve Trew training camps


United Kingdom

Preferred Athlete Levels

Beginner, Intermediate, Advanced, Professional


Consultations, Remote Coaching, Training Camps

Sport Types

Triathlon, Swimming



Athlete Requirements

Swim focused training plans for Openwater & Triathlon


144 brettenham road
United Kingdom