Zeus Arreguin   E3 Coaching Madison


Verona, WI
United States


English, Spanish

Sport Types

Triathlon, Road Cycling, Running, Duathlon, IRONMAN, Swimming, Personal Training, High School Cross Country

Preferred Athlete Levels

Beginner, Intermediate, Advanced


When you join E3 Coaching, you join a community. We are inclusive, not intimidating. We pride ourselves on serving athletes of all abilities and on making everyone feel like they belong.
Yet we challenge all of our athletes at the level that is right for them. You can achieve anything that you set your mind to, and we can help you get there. So whether you are just starting out or you are an experienced athlete, start your journey with us today.

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Coach Zeus was raised in Janesville, WI and was a three - sport athlete in high school; soccer, basketball, and track. He lettered in Varsity as a freshmen in the 400 meter dash, was a team leader in all three sports, and earned many academic scholarships leading into college. He earned his Bachelors degree in Psychology from the University of Wisconsin - Madison and has a Masters of Science in Counseling from the University of Wisconsin - Whitewater. While he likes to play hard ball, he's also very understanding of the athlete's needs. But rarely does he tolerate whining!

Coach Zeus says he models his coaching after Coach K from Duke University Basketball; "I like to know why the athlete does what he/she does. I want to get inside their heads, push them, yet I expect the athlete to possess a sense of accountability." Zeus has led athletes to successful finishes in 5K's, Ironmans, and everything in between.

Outside of WIC and full-time coaching, coach Z works as a therapist specializing in counseling couples, families, teens, anger management with adult men, anxiety and depression. He can also be found eating steak tacos at almost any time of the day.


1-on-1 Coaching, Consultations, Group Coaching, Local Coaching, Remote Coaching, Strength Training, Nutrition, Mental Skills, Training Camps, Run Analysis, Swim Analysis, Biochemical Analysis

Athlete Requirements

Be passionate about what you do, have goals in mind and prepare to practice accountability. As your coach I will do my job. Your job is to show up prepared, trust the process and have fun!



1155 Clarity St. #210
Verona, WI
United States