San has been a running/triathlon coach for over 20 years, 26 years as an athlete.

He is also the co-founder of CM Team, a company that provides and guides personalized training programs to enhance athletes performance.

San holds a bachelor degree in Physical Education/Sports/Fitness, USA Triathlon, Training Peaks and IRONMAN Certified Coach. He has been coaching the professional triathlete Carla Moreno, an elite Brazilian athlete who won several different distance triathlon races around the world.

San Palma also coaches Brazilian and international athletes at all levels of ability in more than 25 countries and in all 5 continents.

He was the coach and the national head coach (Brazil) in many competitions such as ITU World Cup Series, ITU Triathlon World Championship in four continents, Pan-American Games (Rio 2007), Ironman World Championship and Iroman 70.3 World Championships. During the 2010 Budapest ITU Triathlon World Championship and 2011 Beijing ITU Triathlon World Championship, he was the national head coach of Brazil (age group and elite).
In addition to those responsibilities, he was also one of the board directors of Brazilian National Triathlon Federation, being the Director of Materials and Technology. He also has experience in running and managing triathlon camps in Europe, Oceania, North and South America.