Unofficially the only person in the nation who has won a National Championship in Olympic Weightlifting, completed an Ironman Triathlon, and also survived a bobsled crash. Founder, Brett Crossland, has unmatched experience in the strength and conditioning world from working with thousands of athletes in over 40 sports.

Currently Brett resides in Wichita Falls Tx with his wife Ashley, daughter Abigail, and sone Benjamin. He is the Strength & Conditioning coach at Texas Womans University where he is also completing his PhD. in Exercise Physiology.

Prior to this, Brett was a Performance Specialist with the U.S. Military. As a contracted employee he developed comprehensive strength and conditioning plans for our special forces troops on a daily basis. Before working with the military, he was employed by Brown University as an Assistant Strength & Conditioning coach where he was responsible for the training of 18 Men's and Women's Sports.

Prior to working at Brown, Brett was employed in Strength and Conditioning roles with the University of Pennsylvania, and the USOC.

Brett first became interested in the field of strength and conditioning while competing as an olympic weightlifter at Midwestern State University. While competing Brett won 2 individual National Championships as well as several team National Championships. He was a member of the U.S. Junior National team and also represented the U.S. at the Junior Pan American Games and the Under 23 World Championships.