Bruce Cook
Bruce Cook Bruce Cook Coaching (Endure IQ Accredited Coach)
Bruce Cook
Bruce Cook Bruce Cook Coaching (Endure IQ Accredited Coach)

Ann Arbor, MI , United States



Sport Types
  • Triathlon
  • 1-on-1 Coaching
  • Local Coaching
  • Strength Training
  • Nutrition
Meet Your Coach
Bruce Cook
Bruce Cook Bruce Cook Coaching (Endure IQ Accredited Coach)
Ann Arbor, MI United States
Coach Bio

"I strive to provide learning opportunities and specific training structures which encompass the Endure IQ philosophy of hitting the sweet spot of performance, health and enjoyment. The Endure IQ vision is to teach the key aspects of endurance performance from a scientific perspective, with great practical application. Balancing your business and family commitments is a key component in the process. I will provide you with both the 'why' and the 'what' for each workout through 1:1 Coaching."

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About Bruce:
With more than 20 years in the sport of triathlon, including 8 years as a coach, Bruce understands both the actual experience of training and racing as well as the science behind the preparation. As a coach, he focuses on the life situations, capabilities and mindsets of his athletes to develop plans and support them in achieving everything they are looking for from the sport. Bruce ensures that he stays close to his athletes, engaging regularly through feedback, check-in calls and encouraging a sense of community among those he coaches. He believes that athletes should understand the “why” as well as the “what” of their training. Bruce has coached athletes at all levels from beginner to World Championship level. Also, he has competed at the World Championships multiple times in 70.3 and 140.6 distances. His past career in business enables him to understand the challenges of making triathlon, family and work a manageable combination. His blend of life, business and triathlon experience, backed up by the Endure IQ system, are an ideal combination for guiding Age Group athletes on their path to success.

Preferred Athlete Levels
Beginner, Intermediate, Advanced
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Ann Arbor, MI
United States