Oliver Ashley
Oliver Ashley Black Flag Performance
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Oliver Ashley
Oliver Ashley Black Flag Performance
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Oxford , United Kingdom



Sport Types
  • Triathlon
  • Road Cycling
  • Duathlon
  • 1-on-1 Coaching
  • Consultations
  • Group Coaching
  • Local Coaching
  • Remote Coaching
  • Strength Training
  • Nutrition
  • Mental Skills
  • Run Analysis
Meet Your Coach
Oliver Ashley
Oliver Ashley Black Flag Performance
Oxford United Kingdom
Coach Bio

Hello! I'm Ollie. I have experience in working with beginner and Age-Group Triathletes to perform at their highest level. Through Black Flag Performance, I have worked with Athletes to go from zero to completing IronMans and gaining GB Age Group qualification.

I specialise in working with busy Athletes, who need to make the most of their time to maintain a healthy work/life balance.

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"Every normal man must be tempted, at times, to spit on his hands, hoist the black flag, and begin slitting throats."

  • H.L Mencken -

Now slitting throats sounds a bit extreme, but it has a deeper meaning, which I’ve used as a mantra for some time.
To me, the quote could be translated into saying that at certain times in your life, it’s time to knuckle down, do the hard work and put everything into your goals. Be that a race, a job interview or a really hard training session.

You know it’s not going to be pretty, but you put in the graft and reap the rewards on the other side of the discomfort.

I call these ‘black flag’ moments. It’s time to hoist the black flag.

This is the kind of attitude I want to be able to spread to others. We live life in a nice chilled relaxed state for 90% of the time…but when a job needs doing…we hoist the black flag. #HTBF

Preferred Athlete Levels
Beginner, Intermediate
Training Plans
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United Kingdom

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