William Nehr   NEHR Coaching

My approach with athletes is to identify their short and long term goals, and then work with the athlete to find a path that fits their lifestyle to achieve those goals. A training plan works only if it is followed. So it’s incredibly important to find the right mix of training and racing to fit the individual and their lifestyle. Through constant communication, the plan or workouts can be changed or modified over time to keep the athlete on track.


After an inauspicious, non-athletic childhood, I began swimming and running in college to try to become that jock I never had been. While tough at first, I found I enjoyed becoming fit and looked to triathlon as my next goal. Being in the mid 1980's, triathlon was a new, fringe sport, but appealed to me as a great test of overall fitness. While I was mediocre at best, I discovered cycling to be my strongest event. I started bike racing in the late 80’s and through consistent, unstructured training and hard work, slowly started to move up through the ranks.

My breakthrough occurred when I discovered “Periodization” training in 1995. Once on a structured, annual training plan, I made great strides and had my best season by far and became a Cat. 1 in 1997. While balancing work, family and training, I reached my cycling peak in 1999 with a top 20 (top 10 amateur) placing at Elite Nationals Time Trial and qualified for and competed in the 2000 Olympic Cycling Trials.

I then decided to go back to my roots and signed up for Ironman Wisconsin in 2002. After successfully training for and completing the race, I have transitioned to more running and less biking, but continue to work to find the perfect balance. Along the way, I realized I would like to share what I have learned over the years and help those ‘working stiffs’ out there to realize their goals while keeping a balance in their lives as I have.


Milwaukee, WI
United States

Preferred Athlete Levels

Beginner, Intermediate, Advanced


1-on-1 Coaching, Consultations, Local Coaching, Remote Coaching, Mental Skills

Sport Types

Triathlon, Road Cycling, Duathlon, IRONMAN, Swimming




7100 N Crossway Rd
Milwaukee, WI
United States