Be Fearsome founder, Tom Frearson, brings a superior work ethic, unwavering commitment to excellence and a passion for seeing people achieve the best version of themselves, at any level.

Tom has experience working with athletes of all levels, backgrounds and ages, from complete beginner, first 5k, through to endurance athletes at GB age-group level.

He truly believes our TriFactor philosophy for coaching - Specificity, Accountability and Evaluation - and follows the 'athlete centred approach' to turn the science of triathlon into everyday applicable workouts.

Tom lives the triathlete lifestyle himself and loves every minute of it. He is an accomplished triathlete at many levels from sprint to IRONMAN and runs multiple health and fitness businesses - he understands exactly what it takes to achieve your training and racing goals whilst balancing a healthy lifestyle with work and family commitments and uses this knowledge while preparing your specific plan.