Jon Cowell   Applied Triathlon Coaching

Triathlon, duathlon and running coaching for athletes of all abilities with a service level to suit all circumstances.
Our periodised training programmes are designed to support your individual development and assist in achieving your agreed athletic goals.
Regular reviews of your feedback and training data, with subsequent athlete testing, will ensure that the prescribed training continues to reflect your developing needs.


Jon Cowell MSc has been training, coaching and mentoring all manner of athletes for over 20 years; from road running club beginners and experienced marathoners to medal winning Age Group Duathletes, Triathletes and International athletes.
With a supportive and empathetic style, Jon will encourage beginners to take on the multisport challenge, or guide runners through the transition to achieve natural running form or provide a critical and constructive review of the more experienced athlete's training.
Jon has also successfully worked with athletes of all abilities to improve their running form, achieving championship winning form at all levels of his coaching.
MSc Sports Coaching (Loughborough University)
BTF Level 3 Triathlon Coach
First-class Honours Degree Sport Science
Newton Natural Running Form Coach
BTF Open Water Swimming Coach
Triathlon England Coach Tutor and Mentor
UK Athletics Performance Coach (Endurance)
UK Athletics Strength and Conditioning
Professional Certificate in Education
UK Anti-Doping Accredited Advisor
Coaching Experience
Triathlon Club Head Coach 15 years
Coached elite athlete to 3 European Gold and 1 World Bronze medal
28 World and European medals achieved by coached athletes
3 x GB Team Manager, ETU Sprint & Standard Triathlon
3 x GB Team Captain, ITU World Long Distance Duathlon
2 x GB Team Manager, ITU World Long Distance Duathlon


United Kingdom

Preferred Athlete Levels

Beginner, Intermediate, Advanced, Professional


1-on-1 Coaching, Consultations, Group Coaching, Local Coaching, Remote Coaching, Strength Training, Nutrition, Mental Skills, Training Camps, Bike Fit, Run Analysis, Swim Analysis, Biochemical Analysis

Sport Types

Triathlon, Road Cycling, Running, Duathlon, Swimming, Personal Training, Adventure Racing, High School Cross Country, Collegiate Cross Country, Corporate Wellness



Athlete Requirements

All athletes welcome.


United Kingdom