Alex completed his first triathlon in 2012 at the sprint distance and has since raced around the world in numerous Ironman, 70.3, standard, and sprint triathlons. He brings a strong understanding of what it takes to succeed in triathlon while balancing the demands of a full professional and personal life.

Having trained for Ironman while managing a busy career, Alex knows firsthand how to race without burning out. His coaching is built around the belief that triathlon should enhance your life not consume it. He’s passionate about helping athletes create structure and habits that support both their training and their everyday wellbeing.

Alex is especially committed to supporting beginners. His coaching style is approachable, clear, and free of judgment. Whether you're aiming to finish your first sprint triathlon or building towards Ironman or 70.3, Alex creates a positive environment where athletes feel encouraged, informed, and supported every step of the way.

He works with busy professionals to train smarter, not just harder. His holistic coaching approach integrates purposeful sessions, balanced recovery, and a strong mental strategy to help athletes stay motivated, avoid injury, and perform at their best not just on race day, but in all areas of life.

Alex is a Triathlon New Zealand Accredited Coach and a USA Triathlon Accredited Online Coach.